Cultural Movement Marketing Community

If only I wanted to own a Juice shop, I would have started a Movement

Posted by Heather LeFevre on 30th Nov 2011

I discovered juicing this year when Diego Zambrano decided to go on a 60 day juice fast and mark his progress on this blog. Now, I only know Diego through twitter, but I would say about half of his tweets are about bacon and other pork recipes he...

Blog

Power to the People - an online movement against Search

Posted by Scott Goodson on 29th Nov 2011

Watch out Google, Bing and Yahoo! There’s a new search engine in town. And it’s starting a movement all on its own, giving the power of search back to the people. Called YaCy (pronounced “Ya See”), the new rival is backed by free software...

Blog

Global Brands Need a Local Voice

Posted by Tom Cleeland on 29th Nov 2011

The two-year anniversary of my three-month stint living and working in New York whizzed past a couple weeks ago…and it got me thinking of an anecdote, which actually has some meaning in today’s communications climate… When I arrived in New...

Tips and Tricks

Become a Social Business

Posted by Scott Goodson on 29th Nov 2011

With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online. They’re setting up...

Blog

Are tablets killing television?

Posted by Katy Cowan on 29th Nov 2011

I've been saying for quite some time that I want to get rid of my television. The flashing box in the corner isn't exactly a healthy or positive addition to our household. As far as I'm concerned, it just churns out brainwashing, boring content...

Blog

Patagonia Owns Transparency

Posted by Alex Stoltze on 28th Nov 2011

Brand reputations are built or lost on social media platforms, where people are empowered to express their opinion about a product. This process encourages an honesty moment, for a brand to acknowledge that they could do better and then start...

Blog

Oregon sadness and a movement

Posted by Deborah Morrison on 28th Nov 2011

I have a story to share. I believe what it tells us about cultural movements is at the heart of what we all feel is remarkable about living in a connected, passionate world. Our University of Oregon president Richard Lariviere was notified this...

Blog

Selling out Brand Loyalty for pounds, pence, dollars & cents

Posted by Liz Wilson on 27th Nov 2011

Only a few days ago it was a celebration of thanks, to encourage people across the US to appreciate what they have. And now we see scenes of chaos on our screens, little more than violent mall ‘mosh-pits’ where people jostle and fight to get...

Blog

What Does The Future Look Like?

Posted by Tover Banda on 25th Nov 2011

Amid the freeform frogspawn, misshapen, rusting detritus and general flotsam and jetsam I’ve picked up, sniffed at, and discarded back into the canal of experience, one thing remains constant as regards ‘The Future’: it’s largely seen as...

Blog

Black Friday comes early for US shoppers - but has it worked?

Posted by Scott Goodson on 25th Nov 2011

Black Friday started earlier than usual this year with some retailers opening their stores on Thanksgiving night to try and lure Christmas shoppers to snap up their bargains. Of course, we’ve been used to shops opening for business as early as...