1. The Ups & Downs of Kony 2012

    Posted by Mehdi Mollahasani on 9th Mar 2012

    Kony 2012 is a beautiful and well-published documentary that tells the amazing and inspiring story of this movement. The documentary received 60 million views on YouTube in just four days and became a worldwide trending topic on Twitter. There has...

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  2. Kony 2012 - a movement to help the 'Invisible Children'

    Posted by Scott Goodson on 7th Mar 2012

    There’s a movement spreading across the web right now in the form of a documentary film and campaign, which hopes to raise support for the arrest of Ugandan rebel leader Joseph Kony. Called Kony 2012, the film was made by 'Invisible Children'...

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  3. You've joined the Uprising, now buy the book!

    Posted by Scott Goodson on 5th Mar 2012

    UprisingMovements.com is a free, online community designed to teach you about movement marketing and how to spark cultural movements. It was something I wanted to launch to help others in the advertising industry, creating a place where we could...

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  4. If you're not paying for it, you become the product

    Posted by Scott Goodson on 5th Mar 2012

    The internet continues to evolve and with it our privacy continues to be a matter of debate. It was once taken for granted by people who worked in advertising that a person’s privacy was paramount. Then some advertisers broke that trust and...

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  5. The Rise of the Employee Brand

    Posted by Cheryl Burgess on 2nd Mar 2012

    While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged...

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  6. How to market an Olympic Bid City or an EXPO Bid City to win

    Posted by Scott Goodson on 2nd Mar 2012

    How do you market a city to win the honor of hosting the Olympic games? How do you overcome obstacles and win the right to host the world’s EXPO? There is of course a tremendous amount of effort that goes into the marketing...

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  7. James Franco x 7 For All Mankind Jeans

    Posted by Alex Stoltze on 23rd Feb 2012

    Apparently James Franco's hidden talent is directing youthful, hipster-esque, raunchy short videos for 7 for All Mankind's latest campaign. I spotted the brand's newest ad in this month's Vogue...

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  8. The rise and rise of Pinterest and our love of Digital Curation

    Posted by Scott Goodson on 16th Feb 2012

    There’s a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a new virtual pinboard site that everyone’s talking about. It allows you to easily share visual things you’ve discovered online with your...

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  9. The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

    Posted by Cheryl Burgess on 14th Feb 2012

    The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of...

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  10. Creating Brand Lust and Product Heat This Valentine's Day

    Posted by Scott Goodson on 14th Feb 2012

    It’s Valentine’s Day 2012. It is no secret that if you want people to love your brand these days. Adriana Lima’s Teleflora’s TV commercial aside, you’ve got to generate lust for the brand that leads to deep love. And I don’t mean David...

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