Katy Cowan

Katy Cowan

Katy is a journalist, writer and marketing professional from England, UK. She runs her own PR agency in Manchester and has clients including BBC and TATA.

She also runs an online magazine for the creative industries called Creative Boom. Designed to celebrate, inspire and support creative professionals, the site attracts half a million monthly readers.

Katy also writes for The Guardian newspaper and when she isn't working, she loves to snowboard down mountains, discover new music and cycle around her local countryside.

Posts by Katy Cowan

  1. China and its uprising social media revolution

    Posted by Katy Cowan on 19th Jul 2012

    Interesting to hear on Radio4 this morning about China and its social media revolution. Apparently more than 300m people are signed up to Sina Weibo, China's own version of Twitter. The service is being heralded as a 'new wave of self expression'...

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  2. Why money isn't the main motivation anymore

    Posted by Katy Cowan on 15th May 2012

    I'm in the process of reading Scott Goodson's 'How to Build a Brand and Change the World by Sparking Cultural Movements and it's interesting reading, particularly as its entire theme is about 'movements' and how shared passions, interests and...

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  3. The Changing Face of Retail - Where Fashion Meets Tech

    Posted by Katy Cowan on 1st May 2012

    I was lucky to be a VIP guest at DecodedFashion in New York this week, a new annual conference that brings the fashion and tech industries together for the first time, offering the very best innovators, brands and creative firms from across the...

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  4. Start with your passion and what you believe in

    Posted by Katy Cowan on 11th Apr 2012

    I currently live in a city in the South of England where the rental property market is buoyant and fast paced. Properties come and go at an alarming rate and if you're a tenant on the lookout for a new place to call home, you'd better be ready to...

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  5. Want to get noticed? Go viral

    Posted by Katy Cowan on 10th Apr 2012

    When it comes to getting noticed these days, the art of persuasion or shouting out your brand messages simply won’t cut it anymore. Today – thanks to the Internet and its impact on our daily lives, if you want to grab attention, you have to...

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  6. Happy Sixth Birthday Twitter and how you've shaped the world

    Posted by Katy Cowan on 21st Mar 2012

    Oh how they grow up so fast. One minute we were asking ourselves 'What's all this Twitter nonsense all about?', the next we're looking back on six years of tweets, follows, lists and unfollows. Six whole years of micro-blogging that has brought...

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  7. Tapping into 'Cool' and getting personal: Reinventing your established brand

    Posted by Katy Cowan on 7th Feb 2012

    How on earth does a traditional global tech firm reinvent itself as something cool and edgy to appeal to a new generation? How can a brand that has been around for 40 years selling computer processes relate to young people on a more personal...

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  8. Power to the people - The Shorty Awards

    Posted by Katy Cowan on 12th Jan 2012

    Starting movements has never been easier, especially since the digital revolution brought us the delights of the Internet and social media. In fact, since communication went global it has changed the world as we know it, bringing about cultural...

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  9. Are tablets killing television?

    Posted by Katy Cowan on 29th Nov 2011

    I've been saying for quite some time that I want to get rid of my television. The flashing box in the corner isn't exactly a healthy or positive addition to our household. As far as I'm concerned, it just churns out brainwashing, boring content...

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  10. The truth about reviews? Most of them are lies.

    Posted by Katy Cowan on 25th Nov 2011

    It's quite scary how much dishonesty still remains in the advertising world. Even though people have wised up over the past three decades and advertisers have had to find new ways to spark people's interest and buy their client's products or...

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