1. Come join the party: Industry leaders define the shifting roles of branding

    Posted by Cheryl Burgess on 11th Apr 2012

    From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand...

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  2. Start with your passion and what you believe in

    Posted by Katy Cowan on 11th Apr 2012

    I currently live in a city in the South of England where the rental property market is buoyant and fast paced. Properties come and go at an alarming rate and if you're a tenant on the lookout for a new place to call home, you'd better be ready to...

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  3. Want to get noticed? Go viral

    Posted by Katy Cowan on 10th Apr 2012

    When it comes to getting noticed these days, the art of persuasion or shouting out your brand messages simply won’t cut it anymore. Today – thanks to the Internet and its impact on our daily lives, if you want to grab attention, you have to...

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  4. Cultural Movements? It's just Puppy Love

    Posted by Scott Goodson on 10th Apr 2012

    I’d like you to meet Fiona. You may not have heard of this little dog – yet - but once you’ve watched the following video I guarantee that you’ll be telling everyone the story of this heartwarming hound, passing it on via social networks,...

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  5. A rebel with a cause

    Posted by Scott Goodson on 2nd Apr 2012

    We already know that if you’re a brand, to connect with teenagers you need to have a purpose. Dosomething.org is an organization that does just that – it brings together teens, brands and causes. For this group, those aged between 13 and 25,...

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  6. Adopt Adapt: Survival of a New Idea

    Posted by Olivia Gossett on 26th Mar 2012

    We've been taught how resistant human beings are to change, but anyone that keeps up with consumer behavior knows that this has, well, changed. We are not only going through frequent changes ourselves, but, through modern communication channels,...

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  7. You'd be mad to miss this issue

    Posted by Scott Goodson on 21st Mar 2012

    When was the last time a TV show directly impacted on so many different aspects of our lives? Fashion, advertising, beauty….the country – and indeed the world - has gone Mad Men crazy. The marketing has been controversial at times (the...

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  8. Happy Sixth Birthday Twitter and how you've shaped the world

    Posted by Katy Cowan on 21st Mar 2012

    Oh how they grow up so fast. One minute we were asking ourselves 'What's all this Twitter nonsense all about?', the next we're looking back on six years of tweets, follows, lists and unfollows. Six whole years of micro-blogging that has brought...

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  9. The word on the street

    Posted by Mike Bayfield on 20th Mar 2012

    The Arab Spring. Occupy Wall Street. The London Riots. All of these events and many more – good and bad – seem to have at least one thing in common; the way in which ideas have been shared through social media. But mass movements have been...

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  10. Movements in 123 to win an iPad3

    Posted by Scott Goodson on 15th Mar 2012

    What exactly is a Cultural Movement? An ongoing relationship between brand and consumer? A shared passion to make a change for the better? Or just a clever way for a brand to get you involved and ultimately buy their product? It's all of the above...

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