Scott Goodson

Scott Goodson

Founder and Chairman of StrawberryFrog, the world's first Cultural Movement agency with offices on Madison Ave in New York, Amsterdam, Sao Paulo.

Posts by Scott Goodson

  1. Would a Facebook 'Like' make you buy a sweater?

    Posted by Scott Goodson on 21st Jan 2013

    OK let’s be honest….do other people’s opinions influence what clothes you buy? You may say no but subconsciously, the answer is probably yes. We all want others to think we look good….would you really step out in a dress or sweater which...

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  2. Obama's Gun-Control has this growing Mom Movement behind it

    Posted by Scott Goodson on 21st Jan 2013

    If you start to see 1MM4GC chalked on your sidewalk or bus shelter, don’t assume it’s urban graffiti. For it carries an important message. 1MM4CG is the stamp of One Million Moms for Gun Control - and this insignia is the latest campaign by...

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  3. Q&A:Scott Goodson 氏の新刊:"Uprising"について StrawberryFrogにて

    Posted by Scott Goodson on 22nd Nov 2012

    ニューズウィーク紙のお勧め新刊リストにも掲載された、「Uprising: How to Build a Brand and change the world...

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  4. Bodyform bites back with video apology to snarky comment

    Posted by Scott Goodson on 17th Oct 2012

    What do you do when your brand is suddenly exposed to scathing complaints or feedback on the web? How do you fight back when your reputation is at stake? In the case of female hygiene company Bodyform, you fight fire with fire...

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  5. Slacktivism. Or How We Support Without Real Support.

    Posted by Scott Goodson on 24th Sep 2012

    A LIKE should never be just a LIKE and a ReTweet should never be just a ReTweet. Cause related social media ask should entail tangible outcome to each action should it be donation or viral promotion.

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  6. 'Anti-ad' movement hi-jacks hoardings

    Posted by Scott Goodson on 24th Jul 2012

    You know that billboard you drive past every day? Don’t be surprised if tomorrow it looks somewhat different. A new global guerrilla movement to fight against brand intrusion is literally taking it to the streets in the UK and pasting over...

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  7. Tasting the Apple of the future today

    Posted by Scott Goodson on 13th Jun 2012

    How many times have you fumbled around in your wallet or pockets, desperately trying to find your boarding pass before catching a flight? Or arrived at a venue only to discover that you’ve misplaced your tickets? Well, Apple is about to change...

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  8. Don't infringe on my Social Space

    Posted by Scott Goodson on 30th May 2012

    Social media….the clue’s in the name. It’s a place where we chat, discuss, share, vent…a virtual gathering where we openly talk to people we largely don’t know, will never meet and probably don’t share much in common with – expect...

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  9. Movements - Bringing the Dead Celebrity Back to Life

    Posted by Scott Goodson on 28th May 2012

    Pepsi has just resurrected a partnership that some thought had died with its superstar. In an exclusive global deal Pepsico has teamed up with the estate of Michael Jackson as part of its ‘Live for Now’ campaign, which aims to firmly...

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  10. What marketers can learn from the largest act of civil disobedience in Canadian history

    Posted by Scott Goodson on 24th May 2012

    Uprisings: they’re all the rage these days. We are living in the age of movements as I have declared in my new book Uprising. And now, just in time for summer, the Americas have a new Uprising underway, which keeps on growing and growing. I...

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