Blog
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Young at heart
Way back, when Dallas was still on TV and Margaret Thatcher was still on the throne, I was studying business at college in the UK. Eighties unemployment had dipped and it seemed I was almost guaranteed a job. Many of my classmates were offered two...
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Brand Flavors - a recipe for success?
So you already buy a particular brand. You like it…you trust it….you ‘auto-shop’. From the brand’s point of view – job done? Actually no. It’s one thing to get you to buy a brand. It’s another to keep you interested in it. And some...
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Ideas Worth Sharing
When fighting for ears and eyeballs we are also fighting for a reaching hand. The hand that pulls not only its wallet out of the pocket but takes out the smartphone and tells the world that they dig your brand. You can pay people to talk or you...
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Restlessness of Visual Pollution and the Alternative Idea [Update]
As the restlessness of visual pollution continues to grow, more cities will join the movement to ban outdoor advertising. The first response from media companies has been to sue and try to repeal the laws.This has only increased the anger and the...
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Which Brands Do You Really Trust?
It’s time for a truth check – when it comes to brands, which do you really, really, really trust? And by trust I don’t mean relying on them to give you a good product. I’m talking about the whole package here. According to the Values...
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Come join the party: Industry leaders define the shifting roles of branding
From the moment we wake up, brands bombard us with attempts to get our attention. These marketers gear their advertisements and logos towards making our lives easier and connected. However, in our internet-savvy world, we are beginning to demand...
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Start with your passion and what you believe in
I currently live in a city in the South of England where the rental property market is buoyant and fast paced. Properties come and go at an alarming rate and if you're a tenant on the lookout for a new place to call home, you'd better be ready to...
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A rebel with a cause
We already know that if you’re a brand, to connect with teenagers you need to have a purpose. Dosomething.org is an organization that does just that – it brings together teens, brands and causes. For this group, those aged between 13 and 25,...
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Adopt Adapt: Survival of a New Idea
We've been taught how resistant human beings are to change, but anyone that keeps up with consumer behavior knows that this has, well, changed. We are not only going through frequent changes ourselves, but, through modern communication channels,...
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You'd be mad to miss this issue
When was the last time a TV show directly impacted on so many different aspects of our lives? Fashion, advertising, beauty….the country – and indeed the world - has gone Mad Men crazy. The marketing has been controversial at times (the...
