Blog
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China and its uprising social media revolution
Interesting to hear on Radio4 this morning about China and its social media revolution. Apparently more than 300m people are signed up to Sina Weibo, China's own version of Twitter. The service is being heralded as a 'new wave of self expression'...
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Power of the Journey for Social Businesses
As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly...
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People as Media – The real power behind Social Media
Good news. Bad news. It spreads easily. Being good. Doing good. Raising a voice for good bad. We see it all around us. Brand launches. Offers. Reviews. Events. We are surrounded by them. Indeed, we are swamped. By options. By advertising....
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Tasting the Apple of the future today
How many times have you fumbled around in your wallet or pockets, desperately trying to find your boarding pass before catching a flight? Or arrived at a venue only to discover that you’ve misplaced your tickets? Well, Apple is about to change...
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Understanding the Need to Share for Marketing Success
Whitney Houston’s death and funeral this past February was a social media fueled event. Newscasters reported on celebrity reaction through their tweets, the New York Times reported on the Facebook and Twitter explosion on the news noting, for...
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What makes a successful Social Executive?
The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left...
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#NYIW – An Uprisers Playground.
New York Internet Week (#NYIW) brings together Silicon Valley gurus, Wall Street venture capitalists, Madison Ave. ad execs and anyone else with an interest in the future of media. Unlike many other media conferences, #NYIW isn’t limited by...
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Don't infringe on my Social Space
Social media….the clue’s in the name. It’s a place where we chat, discuss, share, vent…a virtual gathering where we openly talk to people we largely don’t know, will never meet and probably don’t share much in common with – expect...
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Movements - Bringing the Dead Celebrity Back to Life
Pepsi has just resurrected a partnership that some thought had died with its superstar. In an exclusive global deal Pepsico has teamed up with the estate of Michael Jackson as part of its ‘Live for Now’ campaign, which aims to firmly...
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What marketers can learn from the largest act of civil disobedience in Canadian history
Uprisings: they’re all the rage these days. We are living in the age of movements as I have declared in my new book Uprising. And now, just in time for summer, the Americas have a new Uprising underway, which keeps on growing and growing. I...