Posts by Scott Goodson → Page 2
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The Girl Epidemic... Have you caught it yet?
There’s a new virus spreading on the internet….it’s called The Girl Epidemic and it’s coming your way. The Mahindra Foundation USA through its project Nanhi Kali has once again succeeded in raising the plight of Indian girls by sparking a...
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Cultural Events = Cultural Movements
There’s now officially less than 100 days until the world’s attention focuses on London and the 2012 Olympics. Of course any major sporting event – whether the Olympics or the Superbowl - is a golden opportunity for brands to race ahead not...
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Brand Flavors - a recipe for success?
So you already buy a particular brand. You like it…you trust it….you ‘auto-shop’. From the brand’s point of view – job done? Actually no. It’s one thing to get you to buy a brand. It’s another to keep you interested in it. And some...
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Want Brand Success? Make Your Customers Cry, But Don't Stop There
We all love things that make us laugh. Or that make us cry. Brands know this – it’s why there are tons of commercials which have really gone all out and not just tugged on our heart strings but really yanked them. Who could forget Google...
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Cultural Movements? It's just Puppy Love
I’d like you to meet Fiona. You may not have heard of this little dog – yet - but once you’ve watched the following video I guarantee that you’ll be telling everyone the story of this heartwarming hound, passing it on via social networks,...
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A rebel with a cause
We already know that if you’re a brand, to connect with teenagers you need to have a purpose. Dosomething.org is an organization that does just that – it brings together teens, brands and causes. For this group, those aged between 13 and 25,...
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You'd be mad to miss this issue
When was the last time a TV show directly impacted on so many different aspects of our lives? Fashion, advertising, beauty….the country – and indeed the world - has gone Mad Men crazy. The marketing has been controversial at times (the...
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Movements in 123 to win an iPad3
What exactly is a Cultural Movement? An ongoing relationship between brand and consumer? A shared passion to make a change for the better? Or just a clever way for a brand to get you involved and ultimately buy their product? It's all of the above...
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Kony 2012 - a movement to help the 'Invisible Children'
There’s a movement spreading across the web right now in the form of a documentary film and campaign, which hopes to raise support for the arrest of Ugandan rebel leader Joseph Kony. Called Kony 2012, the film was made by 'Invisible Children'...
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You've joined the Uprising, now buy the book!
UprisingMovements.com is a free, online community designed to teach you about movement marketing and how to spark cultural movements. It was something I wanted to launch to help others in the advertising industry, creating a place where we could...
