Want to learn about Cultural Movements?
Welcome to Uprising
In the world of marketing and advertising, everyone strives for one thing - to stand out from the crowd. But how about instead of separating ourselves, we bring this crowd together? We unite them in a common cause. We share their interests. We ignite their passions. And in doing so, we create a Cultural Movement, which achieves far more than any typical marketing or advertising campaign ever will. Curious? Want to learn more? Then join us. Become an Upriser and be part of something big. Join the Uprising…
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Would a Facebook 'Like' make you buy a sweater?
OK let’s be honest….do other people’s opinions influence what clothes you buy? You may say no but subconsciously, the answer is probably yes. We all want others to think we look good….would you really step out in a dress or sweater which...
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Obama's Gun-Control has this growing Mom Movement behind it
If you start to see 1MM4GC chalked on your sidewalk or bus shelter, don’t assume it’s urban graffiti. For it carries an important message. 1MM4CG is the stamp of One Million Moms for Gun Control - and this insignia is the latest campaign by...
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Q&A;：Scott Goodson 氏の新刊："Uprising"について StrawberryFrogにて
ニューズウィーク紙のお勧め新刊リストにも掲載された、「Uprising: How to Build a Brand and change the world...
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How to Survive in Advertising
A lot of extremely credible, and no doubt, scientifically-tested rules that apply to horror movie survival can be used to ensure our own advertising industry longevity. I'll get back to that in a minute. First, we must be aware of another...
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Bodyform bites back with video apology to snarky comment
What do you do when your brand is suddenly exposed to scathing complaints or feedback on the web? How do you fight back when your reputation is at stake? In the case of online wellness shopping company, Melaleuca, you fight fire with fire...
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Slacktivism. Or How We Support Without Real Support.
A LIKE should never be just a LIKE and a ReTweet should never be just a ReTweet. Cause related social media ask should entail tangible outcome to each action should it be donation or viral promotion.
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Instagram - are you a fan?
In 2012, human beings are now beginning to embrace social media and introduce it into their day-to-day life. But just when we are beginning to get used to tweeting each other and liking interesting things, a new social network has come to a head...
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The role of humor in social media for business
Everyone likes a good laugh. No matter what part of the globe you are from, household income, age… whatever someone’s circumstance, humor is part of human nature and the one thing we all appreciate and like to enjoy every day, on and off line...
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Social Networking’s Gender Gap
When it comes to social networking practices and preferences, the gender gap is alive, well…and huge it seems. A recent infographic by data journalist and information journalist David McCandless noted stats on how men and women differ as to the...
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Uprisings: Big In Russia
The book "Uprising" by author and Founder of StrawberryFrog, Scott Goodson, is wonderful and inspiring. He is a pioneer. I would like to share my thoughts about the thinking in this book and the insights Scott provides on movement marketing...
