1. Don't infringe on my Social Space

    Posted by Scott Goodson on 30th May 2012

    Social media….the clue’s in the name. It’s a place where we chat, discuss, share, vent…a virtual gathering where we openly talk to people we largely don’t know, will never meet and probably don’t share much in common with – expect...

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  2. Movements - Bringing the Dead Celebrity Back to Life

    Posted by Scott Goodson on 28th May 2012

    Pepsi has just resurrected a partnership that some thought had died with its superstar. In an exclusive global deal Pepsico has teamed up with the estate of Michael Jackson as part of its ‘Live for Now’ campaign, which aims to firmly...

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  3. What marketers can learn from the largest act of civil disobedience in Canadian history

    Posted by Scott Goodson on 24th May 2012

    Uprisings: they’re all the rage these days. We are living in the age of movements as I have declared in my new book Uprising. And now, just in time for summer, the Americas have a new Uprising underway, which keeps on growing and growing. I...

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  4. Social Engineering - new possibilities in Movement Marketing

    Posted by Sylvia O'Hagan on 21st May 2012

    Just weeks before its monumental IPO, Facebook made headlines again earlier this month when it took on a cause and sparked much change for the better. On Tuesday, May 1st, Facebook added a section to its health and wellness section where users...

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  5. Seven personalities of a Social Executive

    Posted by Cheryl Burgess on 18th May 2012

    What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? Fortunately, thanks to Mark Fidelman’s recent piece “The 7 Personality Types of...

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  6. Don’t just shop, shwop

    Posted by Mike Bayfield on 16th May 2012

    I know very little about fashion. Ask my wife. I don’t stop wearing stuff just because it’s no longer ‘in’ – maybe because it never was. But I do still have piles of clothes lurking at the back of my closet, that haven’t seen daylight...

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  7. Why money isn't the main motivation anymore

    Posted by Katy Cowan on 15th May 2012

    I'm in the process of reading Scott Goodson's 'How to Build a Brand and Change the World by Sparking Cultural Movements and it's interesting reading, particularly as its entire theme is about 'movements' and how shared passions, interests and...

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  8. Six billion friends or completely alone?

    Posted by Lars Göran Johansson on 15th May 2012

    “The experience of losing our Internet connection becomes more and more like losing a friend,” says Betsy Sparrow, assistant professor of psychology at Columbia University. Her research is described in a recent TIME article, and she states...

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  9. UAE Rappers and Soul Singer

    Posted by Madeleine Butcher on 11th May 2012

    As Uprising has said before, the best big ideas come from creating something genuine and good. They also require the people who appreciate them to tell others to do the same. A talented, new music movement is emerging in the Middle East, in the...

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  10. The Girl Epidemic... Have you caught it yet?

    Posted by Scott Goodson on 11th May 2012

    There’s a new virus spreading on the internet….it’s called The Girl Epidemic and it’s coming your way. The Mahindra Foundation USA through its project Nanhi Kali has once again succeeded in raising the plight of Indian girls by sparking a...

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