1. 'Anti-ad' movement hi-jacks hoardings

    Posted by Scott Goodson on 24th Jul 2012

    You know that billboard you drive past every day? Don’t be surprised if tomorrow it looks somewhat different. A new global guerrilla movement to fight against brand intrusion is literally taking it to the streets in the UK and pasting over...

    Read more

  2. Build it right and they will come

    Posted by Sylvia O'Hagan on 24th Jul 2012

    Much is discussed about the need for brands to have a social media presence and engage on networks like Facebook, Twitter, Pinterest, etc. More and more companies are also seeing the value, and ROI, of building and nurturing their own online...

    Read more

  3. China and its uprising social media revolution

    Posted by Katy Cowan on 19th Jul 2012

    Interesting to hear on Radio4 this morning about China and its social media revolution. Apparently more than 300m people are signed up to Sina Weibo, China's own version of Twitter. The service is being heralded as a 'new wave of self expression'...

    Read more

  4. Power of the Journey for Social Businesses

    Posted by Cheryl Burgess on 4th Jul 2012

    As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly...

    Read more

  5. People as Media – The real power behind Social Media

    Posted by Ashok Lalla on 21st Jun 2012

    Good news. Bad news. It spreads easily. Being good. Doing good. Raising a voice for good bad. We see it all around us. Brand launches. Offers. Reviews. Events. We are surrounded by them. Indeed, we are swamped. By options. By advertising....

    Read more

  6. Tasting the Apple of the future today

    Posted by Scott Goodson on 13th Jun 2012

    How many times have you fumbled around in your wallet or pockets, desperately trying to find your boarding pass before catching a flight? Or arrived at a venue only to discover that you’ve misplaced your tickets? Well, Apple is about to change...

    Read more

  7. Understanding the Need to Share for Marketing Success

    Posted by Sylvia O'Hagan on 12th Jun 2012

    Whitney Houston’s death and funeral this past February was a social media fueled event. Newscasters reported on celebrity reaction through their tweets, the New York Times reported on the Facebook and Twitter explosion on the news noting, for...

    Read more

  8. Channeling Sterling Cooper Draper Pryce

    Posted by Sylvia O'Hagan on 11th Jun 2012

    An episode of Mad Men this season had copywriter Peggy Olson left in charge of pitching – unsuccessfully – an ad campaign for Heinz beans. This was round two for the renowned TV ad agency, after Peggy’s original bean ballet idea was shot...

    Read more

  9. What makes a successful Social Executive?

    Posted by Cheryl Burgess on 6th Jun 2012

    The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left...

    Read more

  10. #NYIW – An Uprisers Playground.

    Posted by Simon Dolsten on 6th Jun 2012

    New York Internet Week (#NYIW) brings together Silicon Valley gurus, Wall Street venture capitalists, Madison Ave. ad execs and anyone else with an interest in the future of media. Unlike many other media conferences, #NYIW isn’t limited by...

    Read more